Director of
Brand
Storytelling
Craig Rasmus is an Emmy-award-winning filmmaker and creative lead with over 15 years of experience crafting story-driven campaigns for brands including Samsung, Apple, McDonald’s, and the Texas Rangers. He translates business objectives into bold, cinematic brand storytelling.
He is based in Denver, Colorado.
UNICEF - 5Fund
Texas Rangers Baseball - All For Texas
McDonald's McCafé - Real Coffee Real Cold
Sydney Water - Toilet Blockers Anonymous
Apple MacBook Air - The Special One
Samsung - The Wettest Town Showdown
Ronald McDonald House - Big Hug
Pine O Cleen - You Don't Know Where That's Been
Choctaw Casinos and Resorts - All In
Woolworths — Recording a New Brand Sound
Atlantium - The Smallest Country in Australia
Creative Lead,
Brand Strategist,
Film Director.
Bridging the gap between
strategy and execution.
I bring a hybrid skillset that sits between marketing and production, helping in-house teams shape campaigns with clarity, creativity, and purpose. Whether content is made internally or through external partners, I guide the process so that strategy and execution move in sync.
